Hand-lettered and typography.
A Princess' Guide to Portland.
PAX is a quarterly lifestyle publication, aimed at personal development and mental health for the millennial generation, and the modern young adult. It covers topics such as—minimalism, meditating, wellness, and non-consumerism. It features interviews, how-to articles, book reviews, and wellness exposés. It has a modern aesthetic, with a classical minimalist design.
The poster itself is inspired by a smoothie menu or a chalkboard sign at a restaurant. The idea was to make the audience feel at ease with the idea of making a smoothie, and giving the poster a personality was the best way to do this. The personality shows through the hand-lettering, hand-done illustrations, friendly colors, and the snarky narrative throughout the instructions.
Normally, seed packets depict perfectly illustrated plants and wildlife. This method of illustration shows tension between what is being depicting and what would usually be shown to represent them. The plants presented are ones that may be foraged in the northwest, and are designed to be more colorful, symmetrical, and geometrical than as normally found in nature. Futura is used all caps is used to accentuate the geometric concept of the seed packets. The background colors are slightly muted colors of the rainbow, to give the illustrations contrast, while also maintaining a cohesive story throughout the packets.
“The World Naked Bike Ride is an annual, worldwide bike ride that highlights the vulnerability of cyclists everywhere and decries society’s dependence on pollution-based transport.” The concept of this Portland Mercury Cover is inclusiveness. The entire cover is designed in vibrant colors, and friendly, blob-like illustrations. The piece is meant to encourage readers to join in on the event taking place, and aimed to show the diversity and fun the Naked Bike Ride embodies.
Bisou et cie is a French imported water that comes infused with 3 types of subtle flavors, including Rose & Jasmin, Lemon & Mint, and Lavender & Honey. The name, directly translated, means Kiss and Company. The small water company has been exporting its water since 1808, and has a traditional French wordmark that has been recently revamped with some modern twists. The beverages are marketed towards a feminine audience, and would be found in a French boutique with a high price tag. Each glass bottle is hand infused with their respective flavors, and wrapped with a unique hand-painted paper wrapping.
The concept of this design is a local chocolate bar company, Conscious Chocolate (and its’ parent company, Noix & Co.), based in Portland, OR. Conscious Chocolate is plant based and meant for health conscious, vegan, or a holistic audience. It is sold in places like New Seasons, or other organic stores, for over $8 a bar. The packaging is recycled white paper, with a hand-lettered design, featuring a dark brown color palette. The mood is minimalistic, but maintains elements of innocence with hand-drawn illustrations, and a repeated heart pattern throughout all aspects of the brand. Although the chocolate options are expensive, the mood conveyed is very welcoming, due to the recycled paper and hand-drawn illustrations and wordmark. Special attention was brought to the ingredients list in each element, to emphasize the brands’ priority of transparency.
This piece expresses the growth all living things go through each year. Watercolor has traditionally been used to render landscapes, making it a perfect medium to show how nature changes with time. The juxtaposition of modern typography and organic watercolor illustrations and brush lettering effectively tell a story of growth as each month passes by.